![]() ![]() Page’s brand made its debut on the Australian Fashion Week runway last month, as part of the Indigenous Fashion Projects show, and was a crowd favourite. But Page knows it’s also the factor that will help Joseph & James stand out from the increasingly crowded menswear market, where she is certain the label can thrive. It’s a constant challenge, she says, as a relatively small, emerging label, to order the precise fabric she wants, in the quantities she needs. ![]() That’s no accident Page has worked with European mills to develop specialty fabrics for her label, Joseph & James, to make them exactly the way she wants. The seersucker that Juanita Page uses to make her shirts is tissue-light, a wafer of fabric that feels as soft against the skin as silk. ![]()
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